free digital marketing tools

7 – Free Essential Digital Marketing Tools for Small Businesses in 2023


In today’s digital landscape, effective marketing is vital for success. You don’t need a big budget to start your digital marketing journey. Free tools have revolutionized brand promotion, audience engagement, and growth. This blog explores a range of free digital marketing tools that elevate your online presence, boost conversions, and achieve goals. From SEO to social media management, analytics, and more, these tools empower you in the digital realm. Let’s unlock the potential of these resources and embark on a transformative marketing adventure together!

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Google Analytics

  • Google Analytics (GA) is a free web analytics service provided by Google. Currently, it’s part of the Google Marketing Platform brand.
  • GA is used to monitor the performance and status of a website. It provides you with various types of information and data about your site, such as the number of visitors, sources of traffic, geographical data about your website visitors, or the conversion rate, all in real-time.
  • To set up and use Google Analytics to monitor website performance, start by creating an account and adding a tracking code to your website. From there, you can access a range of metrics and reports to analyze user behavior and identify opportunities for optimization.


  • Hootsuite is one of the most popular social media management tools, which means that this is the tool/software businesses can use to manage their several social profiles from this one suite. Hootsuite offers many useful features, i.e. to create and manage your posts, schedule content, moderate comments, etc. I mentioned this is one of the most popular ones, as it’s used by many big companies and well-known brands with really big social media teams. I would say that actually, it focuses on that kind of customers, and businesses – I mean on big companies, with big teams and quite big budgets (as it is also one of the most expensive tools from this category)

To use Hootsuite to schedule and automate social media posts across different platforms, start by connecting your social media accounts and creating a content calendar. From there, you can create and schedule posts in advance, as well as monitor engagement and track performance.


  • Mailchimp is an online email marketing tool that helps us to design, send and track our email campaigns. Mailchimp provides different types of mail to send our audience like bullet-proof emails etc. It manages our email lists, we can track our progress whether is which is running or not so we can manage it easily through Mailchimp.
  • To create and send targeted email marketing campaigns using Mailchimp, start by importing your contact list and designing your email template. From there, you can segment your list, schedule or send your campaign, track performance, and analyze results.


  • Canva is a powerful graphic design tool that allows individuals and businesses to create professional-looking designs for a wide range of purposes. It is a cloud-based platform that provides a user-friendly interface, making it easy to use for people without graphic design experience. Canva can be used for designing social media graphics, presentations, posters, infographics, flyers, business cards, and more.
  • To design and create marketing materials using Canva, choose a template, or create a design from scratch. From there, you can customize text, images, and other elements to create a visually appealing and effective marketing asset.


  • SEMrush is a popular all-in-one digital marketing tool that provides a range of features and data to help businesses improve their online visibility, increase their search engine rankings, and drive more traffic to their website. It offers features for SEO (search engine optimization), PPC (pay-per-click) advertising, content marketing, social media management, market research, and competitive analysis.

So what does SEMrush do and how does it help with your content marketing? Well, SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more.

Key Features

  1. Competitive Research
  2. Keyword research
  3. Link Building
  4. Rank Tracking
  5. On-Page SEO and Technical SEO
  6. Site Audit

Yoast SEO

  • Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability.

To use Yoast SEO in your WordPress site with just 4 simple steps:

  1. Log in to your WordPress dashboard, and go to Plugins > Add New.
  2. Look for the “Yoast SEO” plugin by typing its name in the plugin search bar. Hit “enter” and the plugin will show up on the results.
  3. Click “Install now” when you see Yoast SEO.
  4. Upon installation, Hit “Activate” and Yoast SEO is ready to use on your WordPress site.

Google My Business

  • Google My Business is a free service that assists small companies in creating and managing Google listings, which show when customers search for businesses on Google Search and Maps. It aids companies in acquiring new customers and providing information about what distinguishes them.
  • To create and optimize a Google My Business listing for local SEO and online reputation, start by claiming and verifying your business on Google. From there, you can add or update your business information, respond to reviews, and post content to your listing to encourage engagement and visibility.


Digital marketing is essential for small businesses looking to grow and thrive in today’s competitive marketplace. With these 7 must-have digital marketing tools for free in 2023, small businesses can improve their online marketing efforts, generate leads, and increase sales. 

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