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7 – Free Essential Digital Marketing Tools for Small Businesses in 2023

free digital marketing tools


In today’s digital landscape, effective marketing is vital for success. You don’t need a big budget to start your digital marketing journey. Free tools have revolutionized brand promotion, audience engagement, and growth. This blog explores a range of free digital marketing tools that elevate your online presence, boost conversions, and achieve goals. From SEO to social media management, analytics, and more, these tools empower you in the digital realm. Let’s unlock the potential of these resources and embark on a transformative marketing adventure together!

Google Analytics


To use Hootsuite to schedule and automate social media posts across different platforms, start by connecting your social media accounts and creating a content calendar. From there, you can create and schedule posts in advance, as well as monitor engagement and track performance.




So what does SEMrush do and how does it help with your content marketing? Well, SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more.

Key Features

  1. Competitive Research
  2. Keyword research
  3. Link Building
  4. Rank Tracking
  5. On-Page SEO and Technical SEO
  6. Site Audit

Yoast SEO

To use Yoast SEO in your WordPress site with just 4 simple steps:

  1. Log in to your WordPress dashboard, and go to Plugins > Add New.
  2. Look for the “Yoast SEO” plugin by typing its name in the plugin search bar. Hit “enter” and the plugin will show up on the results.
  3. Click “Install now” when you see Yoast SEO.
  4. Upon installation, Hit “Activate” and Yoast SEO is ready to use on your WordPress site.

Google My Business


Digital marketing is essential for small businesses looking to grow and thrive in today’s competitive marketplace. With these 7 must-have digital marketing tools for free in 2023, small businesses can improve their online marketing efforts, generate leads, and increase sales. 

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